Spring is a good time to do some cleaning not just in your home, but on your website as well. In the same way that your home attracts fewer visitors when it is unkempt, your website draws less visitors if it is not being well maintained, in terms of content, design, and performance. Remember Spring cleaning doesn’t have to mean a major overhaul, just like in your home it might mean a little dusting and changing of decor. For your website it could just be a matter of changing out some older graphics and adding a few new pieces of fresh content.
Why should I do Spring cleaning on my website?
If your website has not been updated in a while it can start to become stale, meaning if there is nothing new and interesting for visitors to see and they may start to visit less often. Additionally, frequent content is important for maintaining you search engine rank.
Where do I begin?
Start at your homepage:
- Does it look fresh and up to date? Are there any pieces of content or calls to action that are no longer relevant?
- Are there any dates being displayed that need updating?
- Do you have any new photos or images that would nicely replace any of the current ones?
See below how we made some simple updates to the look of our homepage. By changing out the images and text in the slider, updating the button text, pulling in different highlighted projects, and altering the number of blog posts that are displayed, we were able to freshen the look for site visitors.
Any glaring issues:
- Broken links
- Links to irrelevant or outdated information
- Outdated contact information or bios
- Broken images
While these are all items that probably shouldn’t have waited until Spring cleaning time and should have be taken care of right away, this is a perfect time to spot things that you otherwise might not have noticed. You may not be visiting your site quite as often as you should, or if you are you probably aren’t going through it with a fine toothed comb. Things like broken links can be easily overlooked until they are reported as a problem, now is an ideal time to spot them and fix them. If a staff member has left or perhaps new ones have come on board, take a few moments to update their contact info or bios.
Below you can see that we made some simple updates to our portfolio pages on our site just by increasing the size of the screenshot images of client sites.
Check for updates:
- Are there any modules or plugins that need to be updated?
This is important for keeping your site secure and running at its optimum ability. If you know how to do updates yourself then go ahead and create a backup and make the ones that are necessary. If you do not know how to run updates, contact your web developer for assistance.
Testimonials, Blog Posts, and Comments:
- Do you currently have out of date Blog posts or Testimonials being displayed? If you do, now is a great time to work on some fresh content.
- Have you been keeping up to date with comments being left on your site? If not, take some time to read through them and approve which ones get posted. Testimonials or comments from users can carry a lot of weight and may even make the difference between a prospective customer/client using your services vs. those of a competitor. So it is important to take advantage of their value by keeping them current.
How long will this take?
- It all depends on how deep you want to dig into your site. Make a small check list as you might do for your Spring cleaning tasks around your home. Do it at your own pace, it doesn’t have to all be done at one time.
Sample Spring Cleaning List:
- 10 minutes to update any outdated content such as upcoming events, copyrights, etc.
- 30 minutes to update images
- 30 minutes to 1 hour to update modules or plugins
- 2+ hours to update Testimonials, Blog Posts, Comments, and other content